AIPTDEst. 1995
Workshop · Strategic AI

AI Strategy For Business Leaders

Business leaders are being asked to make consequential decisions about AI: investment, governance, and strategy. This workshop builds the conceptual and economic foundation needed to lead substantively in the AI era.


Business leaders are being asked to make consequential decisions about AI: how much to invest and where, what to govern and how tightly, and how to position the organization as the technology reshapes industry after industry. Most have had to build their understanding on the fly, from headlines, vendor pitches, and internal pilots and experiments.

This course is designed to provide a proper foundation and frameworks for unifying that information, and driving future decisions. Over two days, we will build a working model of what modern AI can and cannot do, survey the empirical evidence on AI in the enterprise, and work through where and how AI enters a business, what it is currently doing to team structure and industry dynamics, what to expect going forward, and how to govern it. Rather than teaching individual AI tools such as ChatGPT, Claude, Gemini, etc., this course stays at the organizational level: policy, capital, structure, and strategy. Through interactive instruction, real-world examples, and structured exercises, you will build understanding that applies immediately to key stakeholder conversations, long-range strategic planning, and the AI challenges facing your organization today.

For leaders who are setting posture and policy for their organization, our one-day workshop, AI at the Executive Level, is built for exactly that.


Participants will develop and refine their strategic judgment:

  • Distinguish substantive AI capabilities from hype
  • Determine the right entry points for AI in your business and how to assess their impact
  • Set organizational AI policy on data, privacy, distribution, and AI hosting
  • Assess AI's effects on team structure and organizational design
  • Anticipate the labor market, competitive, and operational implications of AI in your industry
  • Design measurement and incentive frameworks that capture real value, recognizing the risks of inaction and uncritical adoption alike

Topic Outline

Six Modules

Delivered as a two-day workshop · three modules per day

Module 01Foundations

Building Business-Leader Intuition

  • Why current developments in AI are so impactful, and what they mean for business leaders
  • The strengths and weaknesses of modern AI, and what each means in practice
  • The four questions to ask of any AI application: where is the bottleneck, how does information become action, where does value move, who do we trust
  • A working mental model that holds up as the technology continues to evolve
Module 02The AI Landscape Today

Evidence, Challenges, and Strategy

  • The structure of the AI market and where capability and value currently sit
  • A survey of the empirical evidence on AI in the enterprise
  • Common challenges to AI integration, from data readiness to workflow fit and employee trust
  • Strategies for AI incorporation, and how organizations sequence them
Module 03Where AI Enters Your Business

Deployment, Data, and the Build-or-Buy Question

  • A framework for identifying high-leverage AI opportunities in your organization
  • What data feeds AI systems, where it lives, and the privacy and security posture that follows
  • Build, buy, or partner decisions
Module 04AI in Your Organization

Policy, People, and Measurement

  • Setting organizational AI policy on employee access, data, and hosting
  • AI's effects on team structure and organizational design
  • Hiring, upskilling, and reskilling in an AI-augmented workforce
  • Designing measurement and incentive frameworks that avoid the Goodhart's law trap
Module 05AI in Your Industry

Competitive Dynamics and Strategic Positioning

  • Which sectors are leading AI adoption, which are lagging, and why
  • How AI is reshaping competitive dynamics in your industry
  • Which roles, functions, and skill profiles are changing across the economy
  • Anticipating the next three to five years in your sector and the broader economy
Module 06Governance, Risk, and Strategy

Capstone

  • AI governance frameworks for institutions and boards
  • Risk across security, brand, and operations
  • Strategic capability building over time
  • A capstone exercise developing your organization's AI strategy

Upcoming Sessions

Cohort 01Live online

September 15 & 16, 2026

Schedule
9:00 AM – 4:00 PM PST
Tuition
US$2,950
Instructors
Adam Keppler
Cohort 02Live online

October 20 & 21, 2026

Schedule
9:00 AM – 4:00 PM PST
Tuition
US$2,950
Instructors
Adam Keppler

Programs can be customized for your organization. Delivered on-site, in-person, live-online, or asynchronously as a course library.
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