AIPTDEst. 1995
Workshop · Negotiation

Strategic Negotiation

How to prepare, conduct, and close a negotiation, from BATNA and anchoring through multi-party coalition dynamics. A hands-on workshop where you practice tactics against an adaptive AI negotiator, then refine them in live exercises with fellow participants.


Negotiation is one of the most practical and transferable skills you can develop. Whether you are discussing a project scope with a colleague, navigating a contract with a vendor, advocating for resources, or resolving a disagreement, your ability to negotiate effectively shapes your outcomes, and your relationships.

This hands-on workshop equips you with a proven framework for preparing, conducting, and closing negotiations. Through a combination of interactive instruction, AI-powered practice scenarios, and live exercises with fellow participants, you will build skills you can apply immediately in both professional and personal contexts.

Reading about negotiation is not the same as doing it. The workshop uses interactive AI to create a safe, dynamic laboratory for your skills: you will practice specific tactics against an adaptive AI negotiator, evaluate your performance with data-driven insights, and refine your approach before bringing it to the live exercises.


Participants will learn negotiation techniques to:

  • Prepare systematically for any negotiation by identifying your interests, evaluating your alternatives, and understanding the range where agreement is possible
  • Open strategically with well-anchored offers and clear goals that set the tone for productive discussion
  • Create value by uncovering shared interests and developing options that expand the pie before dividing it
  • Communicate effectively by balancing empathy for the other party with assertiveness about your own needs
  • Navigate emotions constructively, both your own and your counterpart's, especially when conversations become difficult
  • Manage complexity in negotiations involving multiple parties, competing interests, and coalition dynamics

Topic Outline

Six Modules

Delivered as a two-day workshop · three modules per day

Module 01Foundations

Understanding The Core Dynamics

  • What negotiation is, and the Interests, Rights, and Power framework
  • BATNA & WATNA: your alternatives to a negotiated agreement
  • Reservation price vs. target price vs. BATNA, and the Zone of Possible Agreement
  • The six sources of negotiating power and the leverage of imagined alternatives
Module 02Preparation & Opening

Setting Goals And Making Effective First Moves

  • Setting optimistic, specific, and justifiable aspirations, and why higher goals lead to better outcomes
  • The psychology of anchoring and when to make the first offer
  • Crafting aggressive but justifiable opening offers while avoiding self-anchoring traps
  • How alternatives create leverage at the table
Module 03Creating Value

Techniques For Reaching Better Agreements

  • Moving beyond zero-sum thinking: distributive vs. integrative negotiation
  • Multiple Equivalent Simultaneous Offers (MESOs) and gathering information through offer structure
  • The negotiator's dilemma: creating vs. claiming value
  • Treating disputes as mutual problems and reducing transaction costs through collaboration
Module 04Relationships & Difficult Conversations

Balancing Assertiveness & Empathy

  • Empathy and assertiveness as independent dimensions, and the styles between them: competing, accommodating, and avoiding
  • Demonstrating understanding without conceding
  • Emotions as Social Information (EASI): how emotional expression shapes counterpart behavior
  • The strategic use of emotion, and managing difficult tactics and manipulation
Module 05Multi-Party Complexity

Three Or More Stakeholders

  • How multiparty negotiation differs from two-party, and stakeholder mapping and interest analysis
  • Building and blocking coalitions when choices create winners and losers
  • Principal-agent tensions and negotiating with a divided team
  • Turning complexity into opportunity
Module 06Integration & Capstone

Unifying Frameworks

  • Unifying the preparation frameworks into a repeatable system
  • Behavioral adaptation: adding skills, not changing personality
  • Recognizing your patterns and flexibly deploying different approaches
  • Navigating organizational obstacles, building negotiation agility, and a capstone negotiation exercise

Upcoming Sessions

Cohort 01Live online

October 27 & 28, 2026

Schedule
9:00 AM – 4:00 PM PST
Tuition
US$1,800
Instructors
Adam Keppler
Cohort 02Live online

January 19 & 20, 2027

Schedule
9:00 AM – 4:00 PM PST
Tuition
US$1,800
Instructors
Adam Keppler

Programs can be customized for your organization. Delivered on-site, in-person, live-online, or asynchronously as a course library.
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